David Archuleta has a massive, very web-active fan base. David's previous site had the normal social-network bells and whistles, but with the new site we put his fans first and upfront, creating a custom feed reader that tracked all the new posted content throughout the site, as well as videos from Youtube and photos from Flickr. When the site launched, we were a little worried if his fans would take to the new format, but it was a resounding success with thousands (yes, thousands) of fans signing up on the first day.