Bill Stewart is the godfather of the longboard surfboard. His work has an impeccable reputation and the company needed a new site that would have the handcrafted vibe of his boards but not overshadow his recognizable graphics. It was a blast to design, jumping into the surf culture vibe.
The company turns out new boards everyday and wanted the easiest way to get those boards online and available to their customers. They had an inventory tracker already in place, so we built a custom hook to pull the boards directory to site. No waiting for Bill’s rabid fans.
Unfortunately, the group surf outing at Trestles never got to happen. Maybe we’ll get catch the break down the line.Launch project